On this episode of Exit Stories, Neal Goffman—who is a seasoned sales, marketing and operations executive who specializes in startup success—joined our host Kevin Mosley.

Goffman served as the Chief Operating Officer at Vanguard Software, a global provider of cloud-based integrated business planning solutions, from 2016 and during the company's acquisition by Wolters Kluwer for $110M.

Goffman details exactly how he built their sales, marketing, and delivery teams, their channel partner program, and their “go to market” strategy.