Neal Hoffman is the founder of plush toy company Mensch on a Bench. Neal started his company after his 4-year-old son asked him for an Elf on the Shelf while shopping in a department store in 2012. The moment he spoke his alternate suggestion out loud the veritable light bulb clicked loud and clear. He had been looking for ways to teach his young kids Jewish traditions. He told his son that, “Jews don’t have an Elf on the Shelf, they have a mensch on a bench.” Little did he know this would be very true in less than a year and a half.

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