New Zealand farmers are doing the hard yards—but how do we prove it to the world?

Our global customers love our dairy and meat, but they want more than just great quality—they want proof of sustainability. In this episode, we sit down with Neal Wallace, senior reporter at Farmers Weekly, to unpack the key insights from his six-week overseas tour, where he met with major players like McDonald’s, Nestlé, and Mars. We’ll talk about what these industry giants really want from New Zealand farmers, why traceability is a game-changer, and how catchment groups can play a crucial role in securing our place in premium global markets.

Key takeaways:

• Why major global food companies are demanding sustainability data from farmers.
• The growing role of traceability and how it could simplify compliance.
• How catchment groups are one of the most exciting tools for rural communities.

Joining us for this conversation is Richard Kyte, Thriving Southland Project Lead, adding his perspective on what this means for Southland farmers.

Don’t miss this eye-opening discussion—it’s a must-listen for anyone in food and farming. Hit play now!

To read more of Neal’s Farmers Weekly stories:

Website: https://www.farmersweekly.co.nz/author/neal-wallace/

Connect with us at Thriving Southland

Website: https://www.thrivingsouthland.co.nz/

Facebook: https://www.facebook.com/ThrivingSouthland/

YouTube: https://www.youtube.com/channel/UCERVHLoTWa0c4IL4BC4b_Kw

Email: [email protected]