Jared Fuller and Isaac Morehouse were the dynamic duo behind our recent conversation about nearbound – a radically different approach to GTM that’s reshaping the partnership landscape. These two have always been staunch advocates of category design, and they’ve harnessed this discipline to create one of the fastest-growing B2B media brands of all time.

In this episode you’ll hear:

• How Jared and Isaac have used category design to “punch above their weight class”
• How content, community, and category design have worked in concert for the Nearbound movement
• How the team at Nearbound leveraged other events to pull off a highly successful lightning strike

This episode was moderated by Pablo Gonzalez, John Rougeux, and Mike Damphousse.

This episode is sponsored by:

• Category Design Advisors
• BeTheStage.live