In this episode of the Sales Technology Podcast, host David Dulany dives deep on Partner-Led Growth, with Jared Fuller, author of the new book Nearbound. Jared shares his unique insights on the critical intersection between sales and partnerships, challenging traditional models like Predictable Revenue and introducing a new approach to GTM strategy. They explore how buyer behavior has shifted in today's complex sales landscape and emphasize the importance of trust, relationships, and being immersed in the market to drive success. Jared also offers tactical advice on leveraging existing relationships, understanding buyer networks, and navigating the ever-evolving world of sales. Tune in to discover how to align your sales approach with the realities of today's marketplace.

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