Nearly Bankrupt To EV GiantThe Rebirth Of Panasonic

Panasonic was once one of the most dominant consumer companies in the world. Their secret was simple: offer unbeatable value and reliability. Instead of focusing on marketing or branding, Panasonic honed in on giving customers what really mattersand it took them to unprecedented heights. However, the 2000s have not been so kind to Panasonic. In fact, Panasonic has largely exited most of their iconic consumer categories or has largely scaled back like with TVs. They were actually burning quite a bit of money in the early 2010s with many of their sectors being in the red, but Panasonic has managed to stage a comeback in a sector that you might not expect. Panasonic has shifted towards becoming an EV battery powerhouse and evolved into becoming a B2B company. This video explains how Panasonic slowly lost consumers and how they were able to find a new future elsewhere.

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Timestamps:
0:00Panasonic Crisis
0:57Electronics Implosion
8:18The Harsh Truth
15:40A Leap Of Faith

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