We dive deep with Brian Sampson, founder of Plug Technologies, exploring how businesses can tap into top-tier Latin American talent to scale effectively while navigating today's changing hiring landscape.

• Brian relocated to Argentina to build a tech company from scratch, scaling to 80 employees
• Nearshore hiring (same time zone regions) offers 40-60% cost savings compared to US hiring
• Latin American talent brings unique advantages beyond cost savings - adaptability, direct feedback, and comfort with ambiguity
• Cultural differences between regions significantly impact work quality - Asia excels with precise instructions while Latin America thrives with ambiguity
• Latin American workers are accustomed to volatility, making them excellent problem-solvers and adaptable team members
• Different Latin American countries offer varying risk/reward profiles for hiring
• Start small with platforms like Fiverr or Upwork before scaling to agency partnerships
• Entrepreneurship requires resilience - "I've been punched in the face a lot as an entrepreneur"
• Success comes from clarity of priorities: "If you have 10 priorities, you have zero priorities"

If you're interested in learning more about nearshore hiring, visit Plug Technologies at plugtech.co or email Brian directly at [email protected]

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✅ Host: Brian Samson | LinkedIn: https://www.linkedin.com/in/briansamson/
✅ Sponsor: Plugg Technologies | PLUGG.tech
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