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What do you do when a product that has a legitimate use is overwhelmed by an illegal one? Methamphetamine use in the US started to grow rapidly in the 1990s driven primarily by Mexican poly-drug cartels. Unfortunately, Pseudoephedrine, the active nasal decongestant ingredient in Sudafed and many other cold and allergy products was one of the precursor chemicals that meth makers used. NECG Managing Partner David Stone talks with Steven Robins who was the Category Director at Pfizer Consumer Healthcare when the "Meth hit the fan."
By The New England Consulting Group5
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What do you do when a product that has a legitimate use is overwhelmed by an illegal one? Methamphetamine use in the US started to grow rapidly in the 1990s driven primarily by Mexican poly-drug cartels. Unfortunately, Pseudoephedrine, the active nasal decongestant ingredient in Sudafed and many other cold and allergy products was one of the precursor chemicals that meth makers used. NECG Managing Partner David Stone talks with Steven Robins who was the Category Director at Pfizer Consumer Healthcare when the "Meth hit the fan."