If you own a business that depends on brand visibility, you need a search engine optimization strategy. Through SEO, you'll be able to improve user experience, increase the visibility of your site for new and repeat customers, and ultimately drive more traffic to your business. The fundamentals of SEO are actually quite simple, leading many entrepreneurs or webmasters to believe they can handle it completely in-house. Doing so can save on short-term costs, but it might also decrease the overall impact your campaign can have.

Agencies, on the other hand, can be expensive or difficult to work with—so how do you know if one is right for your situation?

Mentioned in Today's Episode:

• Audit your backlink profile
• DIY SEO
• Building quality links for SEO

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