This episode of Futureproof Brands focuses on market segmentation fundamentals. Segmenting consumer markets eradicates the notion that all client needs can be met under one umbrella.
The “good-better-best" strategy is relative to what your client wants. Without dissecting those differences, many brands will fail to meet their objective—drowning in an attempt to problem-solve without a strategy that intentionally diversifies their consumers as individuals.
Listen in as Joan and Larry remind us why loyalty and consumer experience reign supreme, and how that mentality secures your brand’s future.

With Larry Light and Joan Kiddon of Arcature.

https://www.arcature.com/

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Co-Produced by Grove Brands

https://www.grovebrands.com/