Leading with Health

Needs vs Wants in Healthcare Marketing


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This week on Leading with Health, I talk about consumerization in healthcare and the role of healthcare marketing. How does the drive to make a profit impact the main issue of patient care? Here are the articles mentioned in the show:

In another record year for pharma TV ads, spending soars to $3.7B in 2018

Startups are selling you pills through Instagram. Why don’t they say which ones?

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Leading with HealthBy Jennifer Michelle

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