What happens when design meets entrepreneurship meets impact?

In this episode of Creative Spark, we sit down with Neelam Chhiber to explore her 40-year journey across design, rural craft ecosystems, social enterprise, and institution building.

From starting a retail venture with ₹20,000…

To raising investment capital…

To shutting down a for-profit model…

To building a nonprofit working with 1 million women…

This is not a surface-level conversation about craft.

We discuss:

•⁠ ⁠Why artisans are designers

•⁠ ⁠Why cultural IP must be protected

•⁠ ⁠India vs China vs Japan craft ecosystems

•⁠ ⁠Quadruple bottom line (financial + social + environmental + cultural)

•⁠ ⁠Blended finance and producer ownership

•⁠ ⁠Why discoverability is the real digital challenge

•⁠ ⁠Climate, traceability and bamboo value chains

•⁠ ⁠Letting go as a founder

This episode is for designers, entrepreneurs, policymakers, investors, and anyone building systems-level impact.