Premise of the show: You offer tremendous value. There will be some people who don’t see that value or want to pay for this value. It’s your job to “hold your value” be selling outcomes, anticipations, and by consistently delivering on your promise. In this show Coach Burt discusses how to negotiate at a higher level by creating such value that ultimately you are a must have vs. a nice to have and to cultivate a belief in yourself.

KRYPTONITE #1: You are not sold on you so you constantly under value your contribution.

KRYPTONITE #2: You are desperate and not yet a Person of Interest therefore you cave when people push you on pricing.

KRYPTONITE #3: You are operating out of a place of fear vs. abundance therefore you play from behind vs. playing from ahead.