“Right Click” and “Save Link As” to download this week’s CAKE recipe .pdf

Groupon, Living Social, Amazon Local, Google Offers… the list continues.

There have been great success stories as well as tales of tragedy when businesses decide to run an offer on a daily deal site. Our goal in this session is for you to use the expertise of Float On when running a daily deal and to help you avoid some common pitfalls.

During this serving of CAKE, you’ll learn how to:

Negotiate better profit splitting

How to get started with your advertising platform

What to do once they’re running

How to get the most from the customers you gain

How to build your own database so you don’t have to run another deal

How to evaluate whether you can run one or not

Who to choose?

Things to ask your advertising partner

What to look for in your copy

Generally, how to NOT screw things up…

 

08.01.2012 CAKE Lecture: Daily Deals

Watch this video on YouTube.

Be sure to check out CAKE on iTunes.

You can save time and just download the MP3 below.

Recap provided by Derek Wyatt.

The post Negotiating Daily Deals appeared first on CAKEpdx Blog » Podcast Feed.

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