Helen Parker, former Managing Director of award winning podcast production agency Chalk + Blade, shares the strategies and techniques that have helped her close deals with some of the biggest names in the world, including Audible, Vogue, Adidas, UNICEF, WHO, BBC and iHeart.

Helen grew Chalk + Blade by 200 percent while maintaining profitability and market leadership without outside investment. With a background in media, technology and business law, she brings a rare mix of strategic thinking and hands on experience to the art of negotiation. She reveals how to prepare, position and present yourself to achieve the best possible outcomes in any deal, from creative contracts to high value commercial agreements.

The session ends with a Q&A hosted by Producer Juliette Nicholls, giving you the chance to explore techniques and real world stories that have shaped Helen’s career.

Key Takeaways

• Proven strategies for winning negotiations in creative industries
• How to adapt your approach for different people, projects and stakes
• The mindset that turns challenging conversations into successful deals
• Tips for protecting relationships while securing strong outcomes
• Confidence to negotiate at any level, from small agreements to major contracts

This podcast is brought to you by Audiotrain, AudioUK’s training platform for the UK podcasting and audio industry. Built around Creative, Business, and Technical skills, every session is led by top professionals and packed with practical insights. Funded by the BBC, Audiotrain is helping close skills gaps and grow the next generation of creators. Access the platform at audiotrain.co.uk.

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