Keld Jensen’s book Negotiation Essentials, which aims to teach readers how to become more effective negotiators by providing a practical guide to negotiating in a new and revolutionary way. Jensen’s book emphasizes the importance of trust, collaboration, and identifying and exploiting “NegoEconomics” – the asymmetric value that exists between parties in a negotiation. It also presents a 10-phase approach to successful negotiation, outlining steps such as identifying the negotiation, preparing, negotiating, and closing the deal. Jensen draws on his extensive experience in the negotiation industry and his research on the subject, providing concrete examples, checklists, and tools to help readers develop their negotiation skills.