Before authoring Never Split the Difference, one of the top negotiation books of all time, Chris Voss worked as the FBI’s lead negotiator for international kidnappings. On today’s podcast, Chris shares the secrets of professional persuasion and explains what agents can do to save deals that are in danger of falling through. Pat and Chris role-play several common real estate negotiations, including those for post-inspection repairs and last-minute hang-ups at settlement. Chris also outlines the communication pitfalls that cost agents referrals, how to manage client expectations, and more.
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845: Negotiation Expert Chris Voss Shares the Secrets of Professional Persuasion

Make more sales and earn higher commissions by learning directly from real estate's top performers! Counting more than six-million downloads from over 100 countries, Real Estate Rockstars is the industry’s most trusted, most popular podcast. With a new guest on each episode, you’ll learn from up-and-coming agents, seasoned brokers, real estate investors, and more. Robert Kiyosaki, Barbara Corcoran, and Ryan Serhant are just a few of the many notable guests who have shared their industry expertise with the Rockstar Nation. Real estate legend Aaron Amuchastegui asks the questions that matter and uncovers actionable answers–no filler and no clichés. Implement the strategies you learn listening to this bi-weekly podcast and start making more money in real estate. It’s that simple.

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Sick of your social media content getting next to no engagement? Not sure what the secret sauce is when it comes to creating viral content? If so, you won’t want to miss today’s podcast with Will Draper. Will built a highly successful real estate business via social media marketing, and now he’s helping other agents do the same. In this interview, Will covers everything from selecting the right platform to crafting engaging content. In addition to tips and tricks, he outlines the biggest mistakes that agents make on social media and provides a simple guideline to follow for content that converts.

Links:
Follow Will Draper on Instagram
Will Draper's Website
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Join the 2025 Real Estate Rockstars Mastermind!

1235: Why Most Real Estate Agents Suck at Social Media With Will Draper

Ready to scale your real estate sales but too busy to do it on your own? If so, don’t miss this interview with real estate veteran Will Penney. In today’s podcast, Will shares the first three hires agents must make if profitability is paramount. Will also covers how to pick the best people for your team and how to compensate them. Plus, Shelby and Will discuss how buyer’s agents should pivot in order to protect their pay, how a single Facebook group can generate over $50,000 in commissions, and more.

Links:
Social Orchard
Follow Will Penney on Instagram
Will Penney's Website
Follow Will Penney on Facebook
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
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Join the 2025 Real Estate Rockstars Mastermind!

1234: 3 Essential Hires for Scaling Real Estate Sales With Will Penney

Want to earn a six-figure salary working a part-time schedule? You can do it in real estate! Today’s guest, Kaila Lindsey, took five whole months off last year, and she still broke sales records. In this interview, Kaila shares how to replace prospecting with YouTube for a standard of work-life balance that simply can’t be beat. Listen and learn everything you need to know in order to succeed with content creation. In addition to video topics and tips, Kaila covers common mistakes you must avoid and explains how to target buyers and sellers in your market.

Links:
Follow Kaila Lindsey on Instagram
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
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Join the 2025 Real Estate Rockstars Mastermind!

1233: How to Earn a Six-Figure Salary on a Part-Time Schedule With Kaila Lindsey

22-year-old Isacc Lightbourn is absolutely crushing it in El Paso’s highly competitive real estate market. Not only has he closed 73 transactions as a solo agent, he’s done it without paying a dime for real estate leads. In today’s show, Isacc shares several strategies for generating free leads, including an in-depth breakdown of the formula he follows to produce viral home-tour videos with just an iPhone. Shelby and Isacc also discuss the mindset young Realtors need in order to succeed, how to get business from builders, and the best way to learn real estate fast.

Links:
Follow Isacc Lightbourn on Instagram
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Learn More About Shelby and Five Pillars Nation
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Join the 2025 Real Estate Rockstars Mastermind!

1232: This 22-Year-Old Solo Agent Closed 73 Deals! - Isacc Lightbourn

Did you know that you can make MORE money selling LESS real estate? Luxury expert Michael Altneu joins us today to explain how any agent can double or triple their income, all while closing fewer real estate deals. Michael is the vice president of Coldwell Banker Global Luxury and has nearly two decades of experience in the industry. Here, he shares what it takes to break into luxury sales, including where to find clients and how to craft a brand that attracts ultra-wealthy homeowners. Michael and Shelby also discuss the ways in which comping luxury properties differs from comping standard single-family homes, why days on market doesn’t matter in the luxury space, and more.

Links:
Follow Michael Altneu on LinkedIn
Follow Michael Altneu on Instagram
Michael Altneu’s Facebook Profile
Coldwell Banker Global Luxury
Follow Aaron Amuchastegui on Instagram
Learn More About Shelby and Five Pillars Nation
Get Hundreds of FREE Real Estate Tools From the Toolbox
Join the 2025 Real Estate Rockstars Mastermind!

845: Negotiation Expert Chris Voss Shares the Secrets of Professional Persuasion

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