When preparing and developing a negotiation plan and strategy, designing a constituent and media outreach strategy is vital to the success of the negotiation.  Outreach strategies ensure that a delegation’s message is clear for each audience and that the team engages in consistent public commentary. 

In this episode, Dr. Paul R. Williams and Nicole Carle outline the core elements of designing an effective and efficient outreach strategy for constituencies and media as part of a peace negotiation process.