Oregon lead cartographer and product manager Neil Allen talks atlas production with East View Geospatial’s Benchmark Maps, the years of mapmaking and months of ground-truthing required to create a Texas atlas, adventures in custom cartography (clients include the U.S. Coast Guard, The Cascadia Institute and an eccentric millionaire’s treasure hunt), the importance of asking the locals, using declassified naval data to map Monterey Canyon, and why sales and marketing is essential to a map business. See his work at benchmarkmaps.com

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