In today’s episode, Neil Hoyne chats with Prentice about all things consumer analytics. Neil is the global head of analytics at Google and senior fellow at the Wharton School - this, combined with a number of achievements makes him a leading voice in the customer data and analytics world. But Neil’s not just about the numbers (or: not just a numbers guy), he shares how this information can translate into better relationships and build a platform for creative messaging and powerful storytelling.