No Laying Up is the content and merchandise king of the golf world right now, catering to golf fans and junkies around the globe.

The company started as a text thread amongst friends and over a handful of years has become a mega brand in the golf and media spaces.

Neil Schuster is one of the founders of No Laying Up. His journey is all about "going for it," doing something different and challenging himself by getting out of his comfort zone. Throughout our conversation we discuss how No Laying Up went from text thread to company, the passion and mentality that fuels the brand's creativity, and the journey Neil has taken to where he is now - The Merch Czar.