With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits:<ul>
<li>Written by Tom Webster</li>
<li>Edited by Bryan Barletta</li>
<li>Assembled with <a href="https://www.spooler.fm/" target="_blank" rel="noreferrer noopener">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" target="_blank" rel="noreferrer noopener">soundsprofitable.com</a>.

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world. Credits: Written by Tom Webster Edited by Bryan Barletta Assembled with Spooler.fm Hosted by ART19 Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.

With the upcoming release of Sounds Profitable’s study The Podcast Opportunity, Tom reflects on the idea of podcasting being considered ‘neither fish nor fowl’ in the advertising world.&nbsp;Credits:<ul>
<li>Written by Tom Webster</li>
<li>Edited by Bryan Barletta</li>
<li>Assembled with <a href="https://www.spooler.fm/" rel="noopener noreferrer">Spooler.fm</a>
</li>
<li>Hosted by ART19</li>
</ul>Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit <a href="https://soundsprofitable.com/" rel="noopener noreferrer">soundsprofitable.com</a>.

Neither Fish Nor Fowl

The pace of change the podcast industry is undergoing is staggering. The implications for podcasters, hosting providers, podcast listening app developers, and advertisers and agencies are enormous. And so is the growth potential. Presented as a companion to the weekly newsletter of the same name, our podcast provides you with direct access to our narrated articles, interviews with industry experts, bleeding-edge research, and can't miss industry news recaps. That Sounds Profitable, right? Assumptions and conventional wisdom will be challenged. Easy answers with no proof of efficacy will be exposed. Because the thinking that got podcast advertising close to a billion dollars annually will need to be drastically overhauled to bring in the tens or hundreds of billions of dollars podcast advertising deserves.

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Neither Fish Nor Fowl

Neither Fish Nor Fowl