Nelio Leone is the Founder of UrbanMonks, a growth marketing agency headquartered in Dubai. Nelio started his career working for brand-driven corporate clients like L’Oreal and Chanel. Then, he left it all behind to help start what would become the “Uber” of the Middle East. Today, his goal is to drive growth through branding and storytelling. He hopped on the podcast to explain why brand is important for startups of any kind, and how his go-to framework for brand-building involves a heavy dose of customer research.