This week, Hashem Montasser is in conversation with Nelio Leone, Founder of Urban Monks, a growth marketing agency he started in early 2019. Before going down the entrepreneurial route, Nelio was a marketing manager at L'Oreal in Paris, Director of Brand at Careem and Head of Growth at Washmen. Nelio shares his approach to building a company around a “collective" of independently-minded creatives, why he changed his view on the role of customer privacy in the new age of digital and how performance marketing is evolving in the post-COVID era.