In this episode of Manufacturing Unscripted, host Peter Parsons sits down with Nelson Bruton, President of Manufacturing Chats, to discuss the growing role of chat bots in manufacturing websites and digital strategy. 

Nelson and Peter explore why chat bots are becoming an important tool for manufacturers, how they can improve customer engagement, and where companies need to be careful not to lose the human touch. They dive into finding the “sweet spot” — giving chat bots enough information to be useful without removing meaningful human interaction from the sales and support process. 

The conversation also covers who the ideal customer is for chat bots, where they add the most value, and how manufacturers can use them to better qualify leads, answer questions faster, and enhance the overall website experience. 

Watch on YouTube: https://www.youtube.com/watch?v=sYOOA58YcZ0 

@peter parsons 

@nelson bruton 

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