Appletini

Neo, AI, and Apple Tradeoffs


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The big theme this time is tradeoffs. Apple's making cheaper Macs, pricier AI machines, weirder marketing choices, and somehow all of it says something about where the lineup is headed.

  • MacBook Neo
  • Apple silicon and M5 context
  • Core names and marketing language
  • Displays and Apple's premium edge
  • Apple's marketing mood shift
  • AI in music and productivity
  • Wearables and accessibility
  • Smaller but memorable notes

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AppletiniBy Podkey