In this episode of The Search Session, Gianluca Fiorelli sits down with Jono Alderson to dive deep into the evolution of SEO—from technical frontiers to brand, strategy, and storytelling.

It’s a candid, insightful, and occasionally nostalgic chat about where the industry’s been, where it’s headed, and why better SEO might mean building better businesses.

This is the 11th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:31) Meet Our Guest: Jono Alderson
• (01:30) What SEO Was, Is, and Is Becoming
• (04:34) T-shaped vs π-shaped SEO Skills
• (08:02) How to Keep SEO Relevant to Businesses
• (10:10) How Relevance Engineering is Becoming the True Job of an SEO
• (13:54) Why Differentiation Matters More Than Ever
• (17:18) Did We Approach Competitive Analysis from the Wrong Perspective?
• (23:20) The True Competitive Advantage of SEOs
• (26:43) Are SEOs Acting Like Snobs?
• (31:26) E-E-A-T: Why So Many SEOs (and Businesses) Still Get It Wrong?
• (41:30) SEO on the Edge
• (49:03) The New Technical SEO Specialist
• (51:55) Rapid-Fire Fun: Get to Know Jono

👉 Read the full article and explore additional 

https://www.advancedwebranking.com/blog/technical-seo-nerd-talk-with-jono-alderson 

Where to find Jono Alderson

• LinkedIn: https://www.linkedin.com/in/jonoalderson/
• X: https://x.com/jonoalderson 
• Website: https://www.jonoalderson.com/ 

Where to find Gianluca Fiorelli 

• Linkedin:https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

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