Dineable helps businesses get to the next level with food sustainability and personalization by leveraging a proprietary food profile sharing platform, like "LinkedIn for what you eat." It is launched and operating, helping meeting and event planners collect food profiles of guests in advance.

In this interview with Michael, Mark talks about the challenges of getting a new product, and indeed a new concept, to market. He talks about the pitfalls and things to look out for and we explore different development processes.