Post lockdown Basant Lal kirana store re-opened. But Basant Lal ji knew that things have changed, and he will have to accordingly change his working style. He started following the right safety and hygienic practices at his store which helped him build trust amongst his customers and generated positive word of mouth. Aur yahi to Nerolac bhi kehta hai ki aaj ki careful choices hi, raasta dikhaengi ek colourful kal ka. Aaj Careful toh Kal Colourful. Nerolac Colours that Care