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Nescafe ditches the dotcom for Tumblr - Digital Minute 22/09/15
Nescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr.
The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website.
But will other brands really be be tempted to give up control of their digital presence to more social and interactive platforms? We've discussed this over at http://www.stickyeyes.com/2015/09/22/will-other-brands-follow-nescafe-and-ditch-the-dotcom/
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By StickyeyesNescafé has caused something of a stir by announcing that they will be ditching their dot com website and transferring their digital presence to the blogging platform, Tumblr.
The brand has claimed that the switch to Tumblr is part of a focus on "creating real life conversations with people", instead of simply "talking to" it's customers through a traditional dot com website.
But will other brands really be be tempted to give up control of their digital presence to more social and interactive platforms? We've discussed this over at http://www.stickyeyes.com/2015/09/22/will-other-brands-follow-nescafe-and-ditch-the-dotcom/
Want to see more videos from Stickyeyes?
Check out our Video Hub: http://www.stickyeyes.com/video
Subscribe to our YouTube channel videos: http://www.youtube.com/user/stickyeyesTV.
To get email updates of our latest video blogs, insights and intelligence,
sign up to our email updates: http://www.stickyeyes.com/newsletter/
Subscribe to our Digital Minute podcasts:
RSS: http://feeds.feedburner.com/DigitalMinute
Itunes: https://itunes.apple.com/gb/podcast/digital-minute/id915347858
Stitcher: http://www.stitcher.com/podcast/stickyeyes/digital-minute?refid=stpr
Soundcloud: https://soundcloud.com/stickyeyes/sets/digital-minute
Find us on Twitter at @stickyeyes or visit our website at http://www.stickyeyes.com