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Nestle's brilliant razor and blade pricing model - and its pitfalls
Nestlé's Nespresso was a failed product when it was launched in the 1980s. A switch in product and pricing model helped make it a success. It was Nestlé's moat for a very long time, but then competitors broke it. Nestle came out strong nonetheless.
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Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.
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By Zerodha VarsityNestlé's Nespresso was a failed product when it was launched in the 1980s. A switch in product and pricing model helped make it a success. It was Nestlé's moat for a very long time, but then competitors broke it. Nestle came out strong nonetheless.
Zerodha Varsity on Social Media:
Instagram: https://www.instagram.com/zerodhavarsity/
X: https://x.com/ZerodhaVarsity
YouTube: https://www.youtube.com/@varsitybyzerodha
Disclaimer: The stocks or financial instruments discussed in this podcast are meant for educational purposes only. Please do not consider them recommendations or financial advice of any form.