Larry and Cheri Salazar are the co-founders of NestSTEP, an online service that reimagines homeownership as a core employee benefit. By partnering with organizations and business leaders to help achieve the American Dream, NestSTEP builds long-term loyalty and enhances workplace retention and productivity.

Along the way we discuss – The Journey (1:45), Grabbing the American Dream (7:30), HR Pain Points (9:15), Success Stories (12:00), Altruism (17:00), Enable, Empower, Incentivize (19:00), Husband/Wife Business Tam (22:30), Rapid Fire Round (26:15), and Their Manager Memo (28:00).

Access the talents of the Salazars @ NestSTEPS

This podcast is teamed with LukeLeaders1248, a nonprofit that provides scholarships for the children of military veterans. Help us sponsor 5 scholarships for 2026. Send a donation, large or small, through our website @ www.lukeleaders1248.com, PayPal, or Venmo @LukeLeaders1248.

Music intro and outro from the creative brilliance of Kenny Kilgore. Lowriders and Beautiful Rainy Day.