"Net Positive" by Paul Polman and Andrew Winston champions a revolutionary business approach. 

The book is supported by endorsements from prominent figures like Richard Branson and IKEA's CEO Jesper Brodin. 

It challenges traditional shareholder-centric models, advocating for businesses to prioritize people and planet alongside profit. 

Through stories and frameworks, the authors explore Unilever's journey towards becoming a "net positive" company. 

They emphasize the importance of courageous leadership, long-term thinking, and collaboration to tackle climate change and inequality. 

The book also examines critical traits for net positive leaders and discusses strategies for companies to act responsibly.