As a lecturer at the University of Technology, Sydney Jenni Beattie has a front-line view of the skills our next-gen PR and comms students are being taught… but is it enough for them to make a real go of it in a contemporary workplace? Jenni runs through a 6-point checklist for anyone entering or working in … Continue reading #31 Jenni Beattie on Honing Your PR & Comms Skills-Set →

Sara Delpopolo is the Principal of Axis Legal, a Sydney-based practice with specialisations in Information Technology and Telecommunications, and Social Media Law. Sara is also the author of Social Media – Playing by the Rules. In this episode Sara discusses the elements which make up a practically useful and legally robust social media policy. Episode #30 … Continue reading #30 Sara Delpopolo on Social Media Policies →

Josh Cobb is the founder and director of Stepps, a digital marketing company that works with real estate businesses. Josh’s own professional experience in residential property sales and property management provides him with an insider’s perspective on where the local industry sits when it comes to effective social media and content marketing. Episode #28 – Host: … Continue reading #28 Josh Cobb on the Real Estate Industry’s Use of Social Media →

If you’re not running a robust email comms program you’re missing a beat. Do what Simon says… Episode #27 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Simon Byrne LinkedIn &Twitter Andzen website Sign-Up.to website Full podcast transcript

Adel de Meyer, Hootsuite Ambassador & Solution Partner, discusses the platform’s core social media monitoring, scheduling and engagement features. There’s more to this service software than you probably realised… Episode #26 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Adel de Meyer Twitter, LinkedIn, Google+ and Facebook Adel contact email: [email protected] Alltop Hootsuite App Directory … Continue reading #26 Adel de Meyer on Hootsuite →

Teri Lichtenstein, an accredited nutritionist, practising dietitian (APD) and sports dietitian discusses the impact that social media and ‘Dr.Google’ is having on the food and healthcare sectors. As consumers are presented with innumerable sources of fast-moving information online what now denotes credibility – substantiated facts or the number of followers? How can practicing nutritionists and … Continue reading #25 Teri Lichtenstein on Social Media Use by Nutritionists & Dietitians →

A well-crafted and positioned infographic is a powerful communications tool. Brandon Rossen, head-honcho at Hot Butter Studio explains how conceptual and data visualisations work, and why they sometimes don’t work as well as they could. Episode #24 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Brandon Rossen Twitter and LinkedIn Hot Butter … Continue reading #24 Brandon Rossen on Infographics →

Kristy Hughes is the Senior Content & Community Manager at Saatchi & Saatchi in Sydney. She and her team have implemented an innovative technique to boost social media engagement and brand awareness on behalf of their clients. It’s being done by leveraging  brand-aligned news stories with an added dose of targeted spend. The results are … Continue reading #23 Kristy Hughes on Social Media at Saatchi & Saatchi →

Skyping in from a beach in the Maldives Chris Schwarz  tells how he has managed to run his digital agency for the last 4 years while continually travelling. Episode #22 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Chris on LinkedIn and Instagram Digital Leaf website Full podcast transcript

Organisations whose operational and reputational DNA involves enforcement, jurisdiction, policing, prohibition or taxation are not cool. Just aren’t. And when they’re on social, they’re more often flamed than famed. Episode #21 – Host: Tim Martin Subscribe via iTunes Subscribe via Stitcher Shownotes Gerry McCusker on LinkedIn EngageORM website, blog, YouTube and Flickr Full podcast transcript … Continue reading #21 Gerry McCusker on Being a ‘Tough to Love’ Brand in Social Media →