The US-based Netflix has started testing longer subscription plans in the country, as it looks to woo new users in India where online video consumption has seen a massive growth in the past few years.

According to sources, Netflix has started testing multiple months subscription plans (three, six, and 12 months) that will be offered at a discounted price.

Currently, Netflix only offers monthly subscription plans across three price slabs of Rs 499, Rs 649, and Rs 799, respectively, apart from the Rs 199 mobile-only pack.

A premium player Netflix started its operations in India in 2016 and has introduced a number of Indian shows on its platform.

Last week, Netflix founder and Chief Executive Officer Reed Hastings had said the company was focussed on creating original Indian content for audiences, not just in India but also globally. | To read full story, visit https://startuparound.com/read/1576132206.3089406/Netflix-tests-multi-month-packs-in-India-to-woo-new-users?ref=audio_experience