<p>Netflix just made Italy its latest testing ground for ad tech sophistication—because what goes better with a Peroni than AI-powered midrolls?</p>

Netflix just made Italy its latest testing ground for ad tech sophistication—because what goes better with a Peroni than AI-powered midrolls?

Netflix’s Italian Job: Now Serving Ads With a Side of Data

A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic.

Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again).

If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you.

Think: The Drum meets Ricky Gervais

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A brutally honest, weekly audio roundup of what’s actually happening in media, marketing, and programmatic. Writtenby industry insider David Sargant, The AdTech Journal is your sarcastic sidekick through the week's chaos — decoding walled gardens, dodgy benchmarks, regulation roulette, and the slow death of cookies (again). If you're a media buyer, planner, strategist, or just someone who’s ever had to explain to a client what a DSP is — this one’s for you. Think: The Drum meets Ricky Gervais

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Netflix’s Italian Job: Now Serving Ads With a Side of Data

Netflix’s Italian Job: Now Serving Ads With a Side of Data