James and Jennifer order from netflix.shop.  Jennifer is not impressed with the shopping experience, surprising James, who didn't have the same visceral reaction.  They talk about localization and get a bit emotional as they embrace the moniker MLP.  In the end, they are kind of delighted with the tech stack and the story it told.

Research included these sources:

• Netflix:  https://about.netflix.com/en/news/introducing-netflix-shop
• Reuters:  https://www.reuters.com/business/netflix-launch-online-store-selling-show-related-merchandise-2021-06-10/
• Smithsonian Magazine:  https://www.smithsonianmag.com/smart-news/netflix-house-stores-open-2025-180983085/
• Medium:  https://davidjdeal.medium.com/how-netflix-is-cashing-in-on-squid-game-1998608f2c6c
• No Rules Rules:  https://www.norulesrules.com/

 

Sites Mentioned:

• Shopify - hosted webstores:  https://www.shopify.com/
• Klaviyo:  https://www.klaviyo.com/
• One Trust - GDPR compliance:  https://www.onetrust.com/
• Elevar - Conversion Tracking:  https://www.getelevar.com/
• Google Translate - localization:  https://translate.google.com/
• GTranslate:  https://apps.shopify.com/multilingual-shop-by-gtranslate
• Translify:  https://apps.shopify.com/translify
• Carro - Drop Shipping:  https://www.getcarro.com/
• Printful - Print on Demand:  https://www.printful.com/
• Geo Location - localization suggestion:  https://apps.shopify.com/geolocation
• Route - Branded Tracking:  https://route.com/
• ShipBob:  https://www.shipbob.com

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Have a brand/shopping experience you want us to review? Send us a message at [email protected]

Connect with James Marks:
www.linkedin.com/in/jameslmarks
www.withtrivial.com

Connect with Jennifer Yates:
www.linkedin.com/in/jenniferayates
www.workwithroux.com
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Coverart imagined and designed by our friend, Melissa Dettloff
www.melissadettloff.com