October 22, 2025

🚀 NetSuite NEXT: AI, Automation & Global Growth |Craig Sullivan

35 minutes

Craig Sullivan, Group VP of Product Management, NetSuite joins Heather Smith at SuiteWorld25 to reveal AI, automation, and global ERP innovations transforming how accountants and businesses scale smarter.

Summary

Today I’m speaking with Craig Sullivan, Group VP of Product Management, NetSuite

In this episode, we talk about . . .

Insights into NetSuite Next: AI-native ERP, natural language queries & agentic workflows

Grounded AI: Role-based, explainable responses tailored to accounting & finance users

Internationalisation & multilingual support coming to NetSuite AI

Global compliance & e-invoicing updates—AI-enabled validation for governments

AI Connector: Bridging NetSuite with tools like ChatGPT for insights and storefront integration

Advice for accountants stepping into ERP consulting

Importance of planning in successful NetSuite implementation

"Suite Success" methodology explained

Closing with Pitbull (Mr. Worldwide) and the global theme of SuiteWorld25

🧰 Apps & Tools Mentioned

NetSuite, Oracle, ApprovalMax, Soldo, Synder, ChatGPT, Claude, Shopify

⏱️ Timelines

00:00 – Welcome to SuiteWorld25: Craig Sullivan joins live from Las Vegas

02:15 – Why Accountants Should Care: NetSuite's role in SME digital transformation

04:40 – From Frustration to Innovation: Craig’s journey from accountant to product leader

07:55 – Big Reveal: What NetSuite NEXT brings to ERP and accounting

10:30 – Grounded AI & Natural Language: Role-aware, explainable ERP queries

13:25 – Jet Engine, Not Co-Pilot: NetSuite’s bold AI claims

15:40 – Going Global: Supporting business in 160+ countries with OneWorld

18:20 – AI in Multiple Languages: Multilingual support explained

20:05 – E-Invoicing Powered by AI: Compliance turned efficiency booster

22:40 – Ask Oracle & Contextual Insights: Smarter decision-making with AI

24:55 – AI Connectors in Action: Real-world ChatGPT and Claude integrations

27:10 – What Accountants Should Know: Scaling smart from Day One

29:00 – Implementation Pitfalls: Planning as the missing puzzle piece

30:35 – The Power of Sweet Success: Best practice baked into ERP deployment

32:10 – Craig’s Final Insights: AI’s future role in accounting

33:55 – Bonus Fun: Pitbull, Mr. Worldwide, and SuiteWorld party prep!

Contact details:

L: https://www.linkedin.com/in/craigssullivan/

NetSuite: https://www.netsuite.com.au

SuiteWorld: https://www.netsuitesuiteworld.com

Accounting Apps newsletter: http://accountingapps.io/

Accounting Apps Mastermind: https://www.facebook.com/groups/XeroMasterMind

LinkedIn: https://www.linkedin.com/in/HeatherSmithAU/

YouTube Channel: https://www.youtube.com/ANISEConsulting

X: https://twitter.com/HeatherSmithAU

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By Heather Smith | Accountant & Storyteller

11 ratings