Recorded live at SocialWest 2026 in Calgary, Azrah Manji-Savin, entrepreneur, speaker, and co-founder of Syzl, joins host Lindsay Smith to unpack why personal branding and in-person networking matter more than ever in an increasingly digital world.

Syzl is an online marketplace helping food entrepreneurs access commercial kitchen space, along with the operational and financial support they need to actually grow. Beyond building the platform, Azra is passionate about helping people build authentic professional relationships and stand out without losing sight of who they are.

Azrah breaks down why personal brand searches have skyrocketed alongside AI, how to network without it feeling like a performance, what it looks like to build a personal brand guide the same way you'd build one for a client, and why staying consistent online and in person is the thing that actually builds trust.

Networking isn't a performance. It's just a conversation you haven't had yet.

Edited and produced by TAKT.