Most people suck at networking. They treat it like speed-dating for sales, pitch everyone they meet, and wonder why it never works.

In this episode of Business is Bullshit, we break down:

**Why only 25% of professionals actually network (even though 80% know it's critical).

**The difference between genuine relationship-building and "transactional sharks."

**Horror stories: zombie networkers, liars who never follow up, and yes—clowns.

**Proven strategies for making networking actually work: listening first, quality over quantity, and building centers of influence (COIs).

**Why AI will never replace human chemistry—and how real relationship skills are your career's best insurance policy.

**The missed opportunities when you don't ask for (or give) referrals.

Whether you love it, hate it, or avoid it altogether, networking is still the #1 driver of referrals, trust, and long-term business growth. And done right? It doesn't feel like bullshit.

👉 Subscribe for more no-nonsense takes on business, sales, and the myths we all fall for.

And check out our other episodes:

- Apple: https://bit.ly/3YOQrYT - Spotify: https://spoti.fi/4lHXLzk - YouTube: https://bit.ly/42q0vtM