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Networking & building your client base in Switzerland
How do you build trust in a culture where trust is everything — and built slowly??
In the final episode of the Swiss Biz Builder Sessions, Susan Platt and Libby O’Loghlin turn to one of the most decisive — and often misunderstood — aspects of building a business in Switzerland: relationships.
Because you can have the legal structure.
You can have the bank account.
You can have the strategy.
But without trust, growth in Switzerland remains limited.
In this closing conversation, Susan and Libby explore where networking really happens, why expat networks are both helpful and insufficient, and how reputation quietly becomes your most powerful marketing tool.
What you’ll learn in this episode
✅ Whether expat networks are enough — and when they are not
✅ Where networking actually happens in Switzerland
✅ Why repetition builds more trust than performance
✅ Why introductions matter more than cold outreach
✅ The three non-negotiables of Swiss business credibility
✅ How digital behaviour shapes your reputation
✅ Simple, practical steps to take this week
Chapters
00:00 - Navigating networking in Switzerland
04:40 - Building trust in Swiss business culture
11:13 - The long game: patience in networking
16:07 - Practical steps for effective networking
Key Takeaways
Expat networks are a valuable starting point — but not a long-term strategy if your audience is Swiss or your business depends on local trust.
Networking in Switzerland is participation, not promotion. Showing up consistently matters more than making one strong first impression.
Trust is built through repetition. Familiarity over time creates credibility.
Introductions carry significantly more weight than cold outreach. Personal referrals are earned through reliability and discretion.
Swiss business culture values reliability over speed, precision over persuasion, and consistency over intensity.
Silence is not rejection. It often means you are being observed.
Digital behaviour is part of your reputation. Clear emails, punctual responses, and precise communication signal professionalism.
- In Switzerland, your reputation is your marketing. Trust compounds quietly — but powerfully.
Website and organisations mentioned in this episode
- Impact Hub Zurich
- Technopark Zurich
- Swiss Startup Association
- Zurich Chamber of Commerce
- digitalswitzerland
Quotes
“You’re not trying to be visible everywhere. You’re trying to be reliable somewhere.”
“Networking should serve your business — not your comfort zone.”
“In Switzerland, your reputation is your marketing.”
“Trust is not built in one impressive meeting. It is built in repeated, steady presence.”
“Start where you are. Do what you say you’ll do. Choose the long game.”
View all episodes
By Omnia MeaHow do you build trust in a culture where trust is everything — and built slowly??
In the final episode of the Swiss Biz Builder Sessions, Susan Platt and Libby O’Loghlin turn to one of the most decisive — and often misunderstood — aspects of building a business in Switzerland: relationships.
Because you can have the legal structure.
You can have the bank account.
You can have the strategy.
But without trust, growth in Switzerland remains limited.
In this closing conversation, Susan and Libby explore where networking really happens, why expat networks are both helpful and insufficient, and how reputation quietly becomes your most powerful marketing tool.
What you’ll learn in this episode
✅ Whether expat networks are enough — and when they are not
✅ Where networking actually happens in Switzerland
✅ Why repetition builds more trust than performance
✅ Why introductions matter more than cold outreach
✅ The three non-negotiables of Swiss business credibility
✅ How digital behaviour shapes your reputation
✅ Simple, practical steps to take this week
Chapters
00:00 - Navigating networking in Switzerland
04:40 - Building trust in Swiss business culture
11:13 - The long game: patience in networking
16:07 - Practical steps for effective networking
Key Takeaways
Expat networks are a valuable starting point — but not a long-term strategy if your audience is Swiss or your business depends on local trust.
Networking in Switzerland is participation, not promotion. Showing up consistently matters more than making one strong first impression.
Trust is built through repetition. Familiarity over time creates credibility.
Introductions carry significantly more weight than cold outreach. Personal referrals are earned through reliability and discretion.
Swiss business culture values reliability over speed, precision over persuasion, and consistency over intensity.
Silence is not rejection. It often means you are being observed.
Digital behaviour is part of your reputation. Clear emails, punctual responses, and precise communication signal professionalism.
- In Switzerland, your reputation is your marketing. Trust compounds quietly — but powerfully.
Website and organisations mentioned in this episode
- Impact Hub Zurich
- Technopark Zurich
- Swiss Startup Association
- Zurich Chamber of Commerce
- digitalswitzerland
Quotes
“You’re not trying to be visible everywhere. You’re trying to be reliable somewhere.”
“Networking should serve your business — not your comfort zone.”
“In Switzerland, your reputation is your marketing.”
“Trust is not built in one impressive meeting. It is built in repeated, steady presence.”
“Start where you are. Do what you say you’ll do. Choose the long game.”