Even though much of your shop's marketing efforts have probably shifted online, there is still great value in balancing that out with networking and community events. One of the toughest things to do at these types of events is differentiate yourself from other shops in your area.

On today's episode we have Digital Shop Conference 2020 presenter Russ Crosby (Russ' Wrench, Clinton, NJ) on the show to talk about how he uses the Digital Shop to make presentations and network at Chamber of Commerce events, BNI meetings or even meeting new folks.