Connections That Matter

Networking, Referrals, and a Website That Converts with Matthew Regenie


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Business networking works faster when your online presence matches your reputation. In this episode, Matthew Regenie (Prospect Future) breaks down practical digital marketing strategies that help Northern Colorado business owners turn networking and referrals into real revenue—without overcomplicating SEO or tech.

In This Episode
🔹  Why proactive communication beats “set it and forget it” marketing
🔹 The #1 website mistake most business owners make (and how to fix it fast)
🔹 Simple website “human-first” improvements that build trust and drive conversions
🔹 Why video is still king heading into 2026—and how to get content without it becoming a chore
🔹 How to meet clients where they are (Zoom, text, email) and keep relationships strong

Why You Should Listen
🔹 If your referrals Google you and your website doesn’t back up what people say, this episode will help you fix that disconnect
🔹 You’ll learn how to make your site clearer, easier to navigate, and more conversion-friendly—without marketing jargon
🔹 Matthew gives realistic advice for busy owners who want results, not a complicated “SEO checklist”
🔹 Strong takeaways for home service businesses that want more leads from their brand and online presence

Businesses “Matthew Regenie” Recommends
🔹 CraftDigital.ai (Derek Brenner) — cutting-edge approach using dynamic fields and AI-driven content workflows
🔹 Level Up Concrete Repair — a strong example of a simple, clear one-page website that communicates services and drives action

How to contact “Matthew Regenie”
🔹 Website: prospectfuture.com
🔹 Location: Fort Collins (in-person meetings available at their office / conference room)

Timestamps
0:00 Time is your friend early on—build your brand when you’re new
0:18 Intro + Matthew’s work at Prospect Future
0:48 What Prospect Future does (digital marketing + strategic growth)
1:25 Why in-person meetings still matter (even in a Zoom world)
2:11 Proactive communication as a competitive advantage
3:04 Why Matthew built an office + creating a collaborative environment
4:04 Meeting clients where they are (text, email, Zoom)
5:00 How “optimized” most websites really are (spoiler: not very)
6:32 Why your website must match your networking reputation
7:29 The website is your “online salesperson”
8:39 The simple website test (3 questions)
9:34 Website examples + who’s doing it well
10:35 Intake process + building strategy through better questions
12:16 When to hire help vs DIY
13:24 Website tweaks that support networking
13:52 Social links, retargeting, and staying in front of the right people
15:36 About Us pages: why authenticity matters
16:50 How to get great content without making it a chore
17:44 What content is working in 2025–2026 (video)
18:51 How to source content locally or nationally
21:03 How networking has helped Matthew’s business
22:28 Who Matthew wants to connect with (home services)
23:12 Best way to reach him

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Connections That MatterBy Business Networking Done Right