In this episode of Business Beyond Borders, host Brian Conroy and moderator Tony Berlin speak with John Lee, co-host of the Irish Stew Podcast and former president of the Irish Business Organization of New York. They explore how diaspora networks support foreign direct investment, why storytelling matters in international business, and how trusted relationships help companies navigate new markets. The conversation highlights the growing two-way investment relationship between Ireland and the United States and the importance of building ecosystems that foster long-term collaboration.