Dr. Zak is the Chief Immersion Officer and Founder of Immersion, a neuroscience platform that turns signals from the peripheral nervous system and the brain into algorithms to accurately predict individual decisions and market outcomes. Additionally, he is the founding Director of the Center for Neuroeconomics Studies and Professor of Economics, Psychology and Management at Claremont Graduate University. In this episode, we discuss his over 20 years of peer-reviewed research with funding from the CIA and The Defense Advanced Research Projects Agency (DARPA) to investigate the role that the neurochemical oxytocin has on human behavior and how the platform Immersion works. We also discuss taking neuroscience outside of the lab, the reliability of self-reporting, why studying neurochemicals is important, and the biological basis for the golden rule, “If you’re nice to me, I’m nice to you.”

Immersion (getimmersion.com)