Neurocinema is a new field of research that looks at exactly how TV programs, commercials and films effect the neurology of the viewer.  The more accurately the producer can predict the audience reaction, the more successful the film typically is at achieving its intended goal:   Your attention, your money and Your  time.

In this episode I explore this new field and what it could mean for the future of films and video content.  If you've heard of Bespoke medicine (which means tailor made for you), then you'll get a kick out of Bespoke TV.  The future of film content is allowing the movie to actually change in real time based on audience reaction.  

This sounds like an incredible advancement in entertainment and a scary advancement in military grade behavioral modification technology.

Watch this exciting episode to get familiar with this new world we're stepping into... and remember:  You are the most powerful technology.