I’m going to introduce Billee Howard who you will find shares some very valuable information around the latest in neuro marketing, emotional AI and how it all impacts storytelling and new approaches to customer engagement in our new Emotion Economy. Billee Howard is founder and CEO of BRANDthro, which is a neg, consultancy that harnesses creativity and technology to power a brand’s purpose and experience in ways that demonstrate a deeper understanding of brand targets and the language and content most apt to drive their engagement. Billee and I discussed storytelling and it’s power as a business currency as she has more experience than most people in it that I know....so it’s well worth listening to this episode. Billee has a strategic vision for how brands can differentiate themselves from their competition through the lens of purpose and sharpened emotional intelligence. She was founder of the global corporate storytelling practice, the GSMG, at Weber Shandwick for many years, following a career as press secretary for the President of the Philippines and his cabinet. I know Billee from from when I went to IBM’s THINK event. We met in Las Vegas and had a really good time there and really good conversation around emotional AI. Billee is also author of the book We-Commerce and the well read Forbes Ask the CMO column.