Emma is joined in this episode by Sean Withford who is the founder of Eloquent Digital Marketing Agency, and more recently the founder of Neuromarketing Labs.

Sean talks us through his career, including being one of the very early employees at LinkedIn and what drove him to start his own marketing agency, before we move on to talking about all things 'neuromarketing'.

What is neuromarketing, what problem does it solve, and how does it work? How is it different from market research and behavioural marketing?

Sean talks us through the different processes and applications, what they are measuring and how they can be used to inform decision making.  We also touch on the cost implications, what type of investment is required and what are the benefits.

Who is using neuromarketing, and what type of clients are seeing benefits from it?

A really 'interesting conversation' and a really interesting field!

If you'd like more information please feel free to reach out to Sean at Eloquent either via LinkedIn or https://www.eloquent.com.au/