I think it was Howard Cosell who first referred to sports at the “toy department of life.” Oftentimes player performance has been put down as people say that “it’s not rocket science.”

The fact is however, that we now know it is neuroscience, computer science, medical science, AI, and a whole lot more.

We often talk about the game of golf as being so much inside the heads of players. But now, new research show us that this is just as true for football, basketball, and especially baseball.

The metrics that drove Moneyball, have now been amplified to include new arenas of scientific data. This data may be the handicapping tools and tip sheets for the future of sports. Zach Schonbrun takes us inside this new science in The Performance Cortex: How Neuroscience Is Redefining Athletic Genius.

My conversation with Zach Schonbrun: