<p>In this episode, Chris Orlob discusses insights from analyzing over a million sales calls, highlighting two conflicting data points regarding the number of questions to ask during discovery calls, especially with C-suite executives. He emphasizes the importance of preparation and crafting context-led questions to engage effectively with high-level decision-makers.</p>

In this episode, Chris Orlob discusses insights from analyzing over a million sales calls, highlighting two conflicting data points regarding the number of questions to ask during discovery calls, especially with C-suite executives. He emphasizes the importance of preparation and crafting context-led questions to engage effectively with high-level decision-makers.

Never Ask a C-SUITE Exec More Than 4 Questions...?

The Caliber Show is where revenue professionals come to build the skills, capabilities, and standards required to perform at the highest level. Hosted by Chris Orlob, CEO of Caliber (formerly pclub.io). In a world obsessed with tools, shortcuts, and the AI flavor of the week, we focus on what actually moves the number: human performance. New episodes every Monday and Friday.

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Never Ask a C-SUITE Exec More Than 4 Questions...?

Never Ask a C-SUITE Exec More Than 4 Questions...?